India’s largest private sector lender ICICI Bank on Tuesday launched a platinum credit card christened as Rubyx in partnership with American Express, a company engaged in the credit card and travel services and MasterCard, the payment gateway provider. The new credit card offers dual benefits wherein a cardholder will receive two cards.
“Card members will receive two cards – the credit card and the ICICI Bank Rubyx MasterCard Platinum Chip Credit Card. The cards, which are linked to a single card account with a single statement and a single fee, provide access to a host of exciting privileges from American Express and MasterCard,” the bank said in a statement.
The new product is targeted at the growing affluent segment, the high net worth people. Card members, according to the bank, can choose between three reward plans and earn bonus points across merchant categories where they normally spend more, and they have the additional flexibility to change their reward plan based on their changing needs.
“This new product provides our card members the convenience of a single account and two credit cards that allow them to earn rewards through both American Express and MasterCard. In summary, this product is an affirmation of ICICI Bank’s commitment to offer first-to-market privileges to our card members,” Chanda Kochhar, MD and CEO, ICICI Bank said in a release.
Some of the benefits of ICICI Bank Rubyx:
• Flexible rewards plans with bonus rewards on spend categories of choice, 50% more rewards on all spends on the Rubyx.
• Five complimentary Jet Airways tickets on joining
• A minimum 15% savings at 450+ restaurants across India
• Complimentary access to American Express® affiliated Altitude lounges and MasterCard affiliated airport lounges