Jet Airways partners with HDFC Bank to launch Co-Branded Credit Cards

JetPrivilege, India s largest and Freddie s award winning frequent flyer programme, has partnered with HDFC Bank, India s second largest private sector bank to launch JetPrivilege HDFC Bank Credit Card , an exclusive range of Credit Cards offering unique benefits and rewards in the form of JPMiles.

JetPrivilege-HDFC Bank Co-branded Credit Cards will offer enhanced mileage earning opportunities to customers across many cities in India. The co-brand credit cards will promote increase in card usage, making air travel more affordable and rewarding for cardholders. The partnership is a win-win for customers, as it brings together the combined experience of HDFC Bank’s understanding of the end-users, attained by being the leading player in the credit card segment; and Jet Airways, who manage one of the most successful frequent flyer programme.

The JetPrivilege-HDFC Bank Credit Card with its World, Platinum and Titanium variants will be offered on the MasterCard network platform allowing customers access to benefits across the world. JetPrivilege HDFC Bank World Credit Card, being the premium variant, will entitle the cardholders to enjoy a wide bouquet of lifestyle benefits, including 6 JPMiles for every Rs. 150 spent and another 10,000 JPMiles within the first 90 days.

Customer feedback and research points towards creating a value proposition which allows them to pool their points or miles in one account. With this partnership, the cardholders will be able to aggregate all their spends into one account with single reward currency JPMiles and pool their earnings through various programme partners to thus fast track their ability to ‘FLY FREE FASTER’.

Mr. Nikos Kardassis, Chief Executive Officer of Jet Airways, said, Our objective is to deepen the relationship with our guests. The co-branded card offers multiple benefits to guests as exceptional values are bundled together in the usage of plastic as an electronic payment device. JetPrivilege is committed to significantly enhancing the travel options available to all its members, with better payment flexibility and convenience. This tie up with HDFC Bank is another unique travel option aimed at making air travel more economical, and cost-effective for family travel. This co-branded program bears testimony to our customer-centric approach and will mutually work towards strengthening customer relationships and is a win-win for JetPrivilege, HDFC Bank, and our mutual guests

On the partnership, Mr. Paresh Sukthankar, Executive Director, HDFC Bank, stated, As the country s leading player in plastic money and consistently offering our customers world class products that are customized to suit his ever evolving need, HDFC Bank s partnership with Jet Airways will further enhance customer experience and provide them with a product that is exclusive and superior.

via Headline Story | equities.com.

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